Effective Leadership Styles of School Principles

Effective Leadership Styles of School Principles In order to be effective, schools require skilled leaders. The role of the principal is the key to a schools ability to meet the needs of the teacher it serves. However, the impact and the influence a principal has on teacher commitment is not a simple relationship. Principals in todays schools require the person in the position to carry out a countless number of functions as well act in a variety of different roles. As DeLucca, et al. (1997) found, the literature on educational leadership clearly emphasizes that the principal is a highly complex and demanding role (p. 105). Fullan (1991) described the changing role of the principals over the past two decades as becoming dramatically more complex (p. 144). The study of transformational leadership in the context of principals school leadership is relatively new. Building upon the work of Burns (1978), Bass (1985), and Bass and Avolio (1994), Leithwood (1994) developed a transformational model of school leadership. Leithwood states that transformational leadership skills are necessary skills for principals if they are to meet the challenges of the 21st century. Recent studies completed by various scholars in the field have indicated that administrators who demonstrate a transformational leadership style have teaching staff with increased job satisfaction, a greater sense of teaching efficacy, demonstrate higher levels of organizational commitment, and have less staff turnover (Griffith, 2004; Yu, et al., 2002; Ross Gray, 2006). However, strategic leadership is the main role of the principal while pedagogical leadership is the responsibility of the teachers (Crowther et al., 2000 and, 2002; Smylie-Hart, 1999). Their relationships have been described by Crowther et al. (2000) as parallel leadership. Teacher leaders and administrator leaders work in parallel and develop new roles and relationships within the school. Strategic leadership theory suggested that strategic leaders are individuals who have the ability to think strategically by envisioning, anticipating, innovating, maintaining flexibility, and mobilizing others to adopt changes which provide the organization with a competitive advantage (Elenkov, et al, 2005; Ireland Hitt, 2005). Strategic leaders enable organizational staff to exploit diverse opportunities to adapt and respond to environmental uncertainty. According to Ireland and Hitt, strategic leadership theory advocates that, companies are a reflection of their top managers, and, in particular , of the chief executive officers (p. 65). Hence, Davies (2004) had identified nine factors associated with the strategic leadership styles of school heads. In his terms, Davies classified these nine factors into two parts: firstly, the ability of a school head to undertake organizational activity (strategic competence, strategic orientation, strategic translation, strategic alignment, and strategic interaction), and secondly, his or her individual characteristics (restless, absorptive, adaptive, wise). Teacher commitment is crucial to effective schools, teacher satisfaction and retention. There has been increasing interest among scholars in the concept of commitment and the study of the commitment of several professionals such as students (Staw, 1976; Meyer Allen, 1987). Educational researchers have focused on commitment to the organization in this case, teachers (Firestone, 1990; Tyree, 1996; Nais, 1981). They call this phenomenon teacher commitment, denoting commitment to the school (Ryes, 1989). Commitment is part of a teachers affective or emotional reaction to their experience in a school setting (Ebmeire Nicklaus, 1999). According to the related literature, in these circumstances employees can develop affective commitment: in a more decentralized organizational structure (Robbins, 1997), in an organizational structure having an open and honest communication network (Zangaro, 2001), in an organizational culture encouraging participation (Parnell Crandall, 2003), when they h ave the opportunity to participate in decision-making (Somech Bogler, 2002), especially in strategically important decisions (Lines, 2004; Celep, 2000), and when they are affected by the outcomes of these decisions (Torka, 2004), when they have the opportunity to participate in the strategic planning process (Oswald et al., 1994), when they are provided with autonomy (Firestone Pennell, 1993), when they have the opportunity to acquire knowledge and other resources in the organization (McDermott et al., 1996), when strategic objectives (Enriquez et al., 2001), expectations (OCreevy et al., 1997) and the vision (Oswald et al., 1994) of the organization are communicated to them, when they are treated fairly and justly (Martin Bennett, 1996; Naumann et al., 1998), when they have adequate payment (Abdulla Shaw, 1999), when there is a congruence of ethical values between employee and organization (and/or manager or supervisor) (Schwepker, 1999; Peterson, 2003; Janssen, 2004), when the y have a supportive, facilitative and hearty leader (Kidd Smewing, 2001; Hui et al., 2004) and when they find their leader (or supervisor) trustworthy (Perry, 2004). STATEMENT OF PROBLEM Many researchers have pointed out that in order to be effective in the current context of school improvement, principals need to conform to the role as transformational leaders who have the potential for building high levels of commitment to the complex and uncertain nature of the restructuring agenda (Caldwell, 1992;, Hallinger, 1992;, Leithwood Jantzi, 1997;, Murphy Hallinger, 1992). There are differences in what these roles might include, that is, what the dimensions of principal leadership style are. Building the dimensional measure of principal leadership style, thus, motivated the researcher to conduct this study in the hope that it will contribute to our understanding of the principals transformational leadership style which is considered a foundation of school effectiveness. Another important issue that has not been adequately examined by previous research is the underlying model of the strategic leadership styles of principals. Waldman and Javidan (2002) indicated that little research exists on strategic leadership and its influence on organizational performance. The general problem is that contextual factors influence leadership behaviors across all levels of the organization, thus constraining leaders to adopt behaviors driven by external and internal demands. (Antonakis House, 2002;, Carroll, 2002;, Waldman, et al, 2001;, Waldman Javidan, 2002). It has been widely recognized that many discouraged school behaviours are, to an important extent, due to the low commitment of teachers. Teachers who experience this deficiency would engage in a variety of work behaviours that only reinforce their task failure (Rosenholtz, 1989). In an effort to overcome this, teacher commitment becomes necessary. Leithwood et al. (1994) suggest that committed teachers are less likely to leave the organization and have a desire to improve practices in an effort to realize the schools mission. Therefore, teacher commitment should be examined because it leads to greater job effort and involvement. (Porter, et al, 1974;, Rosenholtz, 1989). Since there is no specific style that is best for all situations, developing skills in selection of appropriate transformational and strategic leadership styles need to be emphasized because if these skills are poor, the consequence can be quite negative. Ubben and Hughes (1992) postulate that effective leadership depends on understanding the condition of a problem situation and assessing correctly how much participation is required to be successful and the form that this participation should take. An incorrect response to the demand of a situation may have a negative impact on-teachers personal satisfaction and may consequently affect their enthusiasm and commitment. Many times staff or teachers are dissatisfied with principals, not because of the nature of their decision, but because of the leadership style used (Leadership Management Development Center, 1997). Moreover, the Ministry of Education in Thailand enforces school principals to obtain quality assurance certification once every five years, where the schools need to ensure the system is developed in accordance with the standards, criteria, principles and guidelines as stipulated in the educational Act. In recent years, the average points obtained in the national test shows that, Islamic private schools in three provinces of southern Thailand ranked bottom compared to other schools in national ranking as far as academic achievement is concerned. (Secretary Board of Educational Office, 2007). In addition, Sermsak and his colleagues (2004) noted, the Islamic private secondary school principals lack of skills especially in educational management. As a member of an educational organization, the researcher considers that it is important to conduct this study. In this study, the researcher focuses on the principals in Islamic private secondary schools in southern Thailand. As mentioned abo ve, principals are educational leaders and teachers are practical instruments in achieving the schools goals. Conducting a study to identify which is the most effective principal leadership style (transformational leadership or strategic leadership) and its effect on teacher commitment is believed to be a worthwhile study. THEORETICAL FRAMEWORK The theory that this study has tried to build was based on the foundations of several existing theories in the literature. Firstly, the study reviewed various dimensions of leadership styles from previous studies by Barnett et al. (2001), Chui et al. (1996), Janzi and Leithwood, (1996), and Leithwood et al. (1996) considering-the present school context in southern Thailand. Five relevant dimensions of leadership styles are specifically proposed to be used in this study (Liethwood, 1996). The five dimensions of transformational leadership styles are visionary leadership, individual orientation, structural leadership, empowering leadership and role modelling Secondly, the study reviewed the strategic leadership styles (Davies, 2004; Davies Davies, 2004). There are nine categories of strategic leadership characteristics. In his terms, Davies classified these nine factors into two categories; individual characteristics (restlessness, absorption, adaptiveness/adaptibility and wisdom) and organizational capability (strategic competence, strategic orientation, strategic translation, strategic alignment and strategic interaction. Thirdly, the study reviewed a theory from perspective of the affective approach on commitment. Commitment is defined as the relative strength of a persons identification with and involvement in an organization (Mowday et al., 1982). According to Buchanan (1974), commitment is a partisan or affective attachment to the aims and values of an organization, to ones role in relation with these aims and values and to an organization for its own sake, Further, according to the cost-benefit approach, commitment is a result of the perception of benefit associated with staying in and the perception of cost associated with leaving from an organization (Kanter, 1968). From the normative approach, commitment is the aggregate internalized normative pressures to conduct in a manner which meets organizational objectives and interests (Wiener, 1982). It extensively examines the influences of transformational leadership and strategic leadership on teacher identification, involvement, and loyalty to the commitment (Abdulhakam, 2005). The three factors of teacher commitment are identification, involvement and loyalty. RESEARCH OBJECTIVES Based on the statement of research problem and the theoretical model as seen in Figure 1, the objectives of the study are as follows: To examine the factors underlying the transformational leadership styles of school principals in Islamic private secondary schools in Southern Thailand. To examine the factors underlying the strategic leadership styles of school principals in Islamic private secondary schools in Southern Thailand. To examine the factors underlying the teacher commitment of school teachers in Islamic private secondary schools in Southern Thailand. To examine the effect of transformational leadership style of school principals in Islamic private secondary schools in Southern Thailand. To examine the effect of strategic leadership style of school principals in Islamic private secondary schools in Southern Thailand. To examine the effect of transformational leadership of school principals on teacher commitment through strategic leadership style in Islamic private secondary schools in Southern Thailand. To examine the effect of strategic leadership style of school principals on teacher commitment through transformational leadership style in Islamic private secondary schools in Southern Thailand. RESEARCH HYPOTHESES As stated earlier, the objectives of the study are to examine the factors underlying the transformational leadership and strategic leadership styles on teacher-commitment and to examine which leadership style which is dominant among the Islamic private secondary school principals. Thus, the hypotheses of the study are as follows: H1: Transformational leadership styles of school principals are represented by visionary, individual orientation, structural leadership, empowering leadership, and role modelling. H2: Strategic leadership styles of school principals are represented by restlessness, absorption, adaptiveness/adaptability, wisdom, strategic competence, strategic orientation, strategic translation, and strategic alignment. H3: Teacher commitment factors are represented by identification, involvement, and  loyalty. H4: The transformational leadership style of school principals directly and significantly affects teacher commitment. H5: The strategic leadership style of school principals directly and significantly affects teacher commitment. H6: The transformational leadership style of school principals positively and significantly affects teacher commitment through strategic leadership style. H7: The strategic leadership style of school principals positively and significantly affects teacher commitment through transformational leadership style. RESEARCH DESIGN This research adopted a quantitative approach as described by Creswell (2003), by emphasizing the utilization of quantitative surveys to determine if the effects existed between the variables, strategic leadership and transformational leadership styles, and teacher commitment as perceived by Islamic private secondary school teachers in three provinces in Southern Thailand. Structural Equation Modeling (SEM) is used to determine to what extent the model of hypothesized effects is supported, and how well a hypothesized conceptual model fits the associated data. The Structural Equation Modeling (SEM) is preferred because many previous studies supported the employment of SEM in this kind of research (see e.g. Clegg et al. 1997, Neilson 1997). SEM is also selected because of its ability to define and test a comprehensive System Contingency Approach (Hiltz, 1994) type of theoretical models. For instance Chin (1998, vii) has mentioned that, when applied correctly, SEM-based procedures have substantial advantages over first-generation techniques such as principal component analysis, factors analysis, discriminant analysis, or multiple regression because of the greater flexibility that researcher has for the interplay between theory and data. Compared to these first generation techniques often used in these types of analysis, some of the advantages of the SEM include the ability to: (1) estimate the direct, indirect, and total effects of variables; (2) define and investigate relationships among latent constructs; (3) estimate the variance accounte d for in each latent construct by other variables in the model; and (4) estimate error terms associated with each observed and latent variable (Heck and Wolcott 1997; Li, Harmer Duncan, Acock and Boles 1998). Research methods of the study consist of two steps; firstly, a hypothesized model will be developed by reviewing related literatures. The model will be assessed by educational experts. Secondly, the developed learning process reform model will be validated using the SEM to analyze the data collected from the Islamic private secondary school teachers in three provinces in Southern Thailand (Narathiwat, Yala, and Pattani,) Instrumentation In addition, at the end of the questionnaire there is an open space, where respondents have the opportunity to write about their experiences on commitment or comment on the questionnaire or the study in general. The Thai language questionnaire is filled out anonymously and it took about 20 minutes to complete. Validity and Reliability Content validity The validity of the measurement-items will be assessed in order to determine if a measure adequately reflects the real meaning of the construct under consideration. Two types of validity checks were performed in the initial stages of scale development: (1) Content Validity and (2) Construct Validity (Hair et al., 2006). Construct validity Construct validity or factorial validity, describes the logic of items which comprise measures of social concepts; this refers to the extent to which the empirical definition of the construct corresponds to the conceptual definition of the construct (Hair et al., 2006). Two types of validity were used to assess Construct Validity: (i) Convergent Validity and (ii) Discriminant Validity. Reliability The Cronbachs Alpha value is used to assess the reliability parameters. It provides a summary of the intercorrelations that exist among the set of items. Any suspect measurement-items will be removed. For this research study, the expected Cronbachs Alpha value is above than 0.7 as suggested by Hair et al. (2006), implying a statistically acceptable internal consistency reliability. Population and Sample The population in this study is Islamic private secondary school teachers in three provinces in Southern Thailand who teach in the school that are generally based on the Western Educational model. A simple random sampling is used to select the participants. The expected margin of error (accuracy) should  ± 4 % and confidence interval of 95% (Ferguson, 1981; Vockell Asher, 1995). All survey instrument will mailed to and administered by the Principal and Manager for administration for the respective schools. All completed survey instruments will return to researcher using enclosed envelopes. Data analysis method and Statistical technique This study will employed Structural Equation Modeling (SEM) techniques to determine the extent to which the model of the hypothesized effects is supported. All the statistical procedures are performed using SPSS 11.5 and AMOS 16.0. SEM evaluates how well a hypothesized conceptual model fits the associated data. Sometimes SEM is called a latent variable causal modeling because it is used to test causal models and theories, and because it involves the measurement of latent variables. The SEM is usually viewed as a confirmatory rather than as an exploratory procedure. It can also be seen as a family of statistical techniques which incorporates and integrates path analysis and factor analysis. The model consists of two parts, the measurement model and the structural model. The measurement model specifies how latent variables or hypothetical constructs depend upon or are indicated by the observed variables. It describes the measurement properties (reliabilities and validities) of the observed variables. The structural model instead specifies the causal relationships among the latent variables. By causal what is meant is the assumption that, everything else being constant, a change in the variable at the tail of the arrow will result in a change in the variable at the head of the arrow (Loehlin,1987, p.4). SIGNIFICANCE OF THE STUDY Result of this study are pictured to provide empirical data on factors of effective leadership styles among Islamic private secondary school principals in Southern Thailand that have not been fully studied. Therefore, this study will fill this research need. Thus, the results of this study are expected to help in the understanding of teachers and principals which is in accordance with effective leadership styles. The findings are extremely important to understand or determine the effect or failure of factors affecting the implementation of principal leadership styles both in terms of on transformational leadership and strategic leadership styles as perceived by the teachers. Such information can help to improve the strategy in order to accomplish school success. Finally, this study will aid teacher educators, administrators, professional development coordinators, and government officials to adequately prepare, train, and support principals so they may become effective Islamic principals in line with the current educational reform endeavour as intended by the Ministry of Education in Thailand. These considerations make this study worthwhile. DEFINITION OF TERMS Principal Leadership Behaviour The behaviour on the part of principals that transforms change in their followers through visionary leadership, individual orientation, structural leadership, empowering leadership, and role modelling. Strategic Leadership It is defined as educational executives who adopt a new way of thinking and acting. More than ever before, strategic educational leadership depends upon a restlessness, absorption, adaption, wisdom, strategic competence, strategic orientation, strategic translation, strategic alignment, and strategic interaction Teacher commitment It is defined as the relative strength of teachers identification with, involvement with, and loyalty in a school organization. In this study, teacher commitment is measured primarily by the Organizational Commitment Questionnaire (OCQ) developed by Mowday and his colleagues (1979) and also by selected items from other scale developers (e.g., Allen Meyer, 1990; Buchanan, 1974; Blau, 1985; Cook Wall, 1980). Islamic Private School (IPS) The schools, which are established by private individuals, offering both religion and secular subjects are fully subsidized or partly subsidized, or not subsidized at all. Those schools that are not subsidized enjoy a certain degree of freedom in educational operation and organizing educational activities (e.g. manpower, finance, and material resources). The present study deals with the first category of schools (fully subsidized) whose educational activities are under the governments supervision.

How Far do These Sources Suggest that Young Henry VIII was an Impressive Figure as a King?

How far do these sources suggest that young Henry VIII was an impressive figure as a king? In the 16th century an impressive figure of a king would mean that he demonstrated power both physically and economically and a good education. However as source two suggests, Henry might be considered less than impressive as he shows insecurities. A stronger argument though is that Henry did demonstrate the features of an impressive king as he had all the attributes listed above which is clear from all three sources.It might be inferred that Henry was less than impressive as he was clearly insecure. Source two shows Henry seeking to compare favourability with his rival king Francis I of France. He persistently asks the Venetian ambassador whether he is more physically impressive than Francis e.g. Henry asks ‘what sort of legs has he got?’ Such insecurity might encourage challenges as Henry could be seen as unconfident about his own authority. This argument could gain weight from t he fact that the ambassador would be seeking to provide accurate information to the government of Venice. It could however be seen as the only one incident by a king who had only been on the throne for six years. Also it is not sustained in the other two sources.The strongest argument suggests that Henry VIII was an impressive figure as king. From source two it might be inferred that Henry is very well educated as it shows Henry addressing the Venetian ambassador in French, †His majesty addressing me in French†. During his time on the throne only rich, well educated people could speak more than their native language. His good education also shows that he has an attribute of an impressive figure of king.The strongest argument which suggests that Henry was an impressive king gains weight from the Venetian ambassador being a reliable source. Source two is a written article so it is more likely to be reliable than a painting. The Venetian ambassador is also likely to be spea king the truth as he wants to tell the Venetian government accurate information and has no reason to lie.Source one also lends weight to the strongest argument that Henry VIII was an impressive figure as a king. Source one implies that Henry is a very rich and powerful king as it shows us spending time practicing his archery with  his guards. â€Å"The king was practicing archery in the garden with the archers of the guard.† It could be inferred from this that Henry has free recreational time as he is already in control of everything else. The argument that he is an impressive king gains weight from this because he has power over everyone, and that he gets people to do the jobs he would normally have to do.This can be inferred from source one as Henry spends his time in the garden â€Å"practicing archery with the archers of the guards.† This suggests that Henry has appointed other people to do the jobs he would have to do whilst he is in the garden practicing archer y. It could also be inferred that he is wealthy because he would be paying these people to do jobs for him. The source is a written document taken from a personal diary of the king’s Chaplin, John Taylor in 1513; he was also a royal official.The source is likely to be accurate and reliable as it is a personal diary. John Taylor would have been recording what he sees and as it is personal, there is no need to lie. Therefore we can infer that source one is a reliable source, this lends weight to the strongest argument that Henry VII was an impressive figure as king.Henry tried to portray himself as a warrior king during his early reign showing his impressive figure as king. Source two implies that Henry was an impressive warrior king because he says â€Å"look here and I also have a good calf to my leg†. This shows that he is physically impressive, a characteristic of an impressive warrior king. We can rely on this source as it was taken directly from the Venetian ambass ador’s report to his government. We can also infer from source three that Henry is physically impressive as the portrait shows a large man with broad shoulders. This agrees with source two and therefore supports the strongest argument that Henry was an impressive figure as king.However this portrait is by an unknown artist therefore it is very unreliable. It is also highly likely that Henry has paid the artist to make him look like an impressive warrior king. The argument that Henry was an impressive warrior king is also strengthened by source one. We can infer from source one that he had characteristics of a warrior because it tells us of how he was practicing with his guards at archery. Not only was he practicing with them, he also beat them as he hit the mark in the middle. We can rely on this source as it is taken as an extract from a personal diary written by the king’s Chaplin.The strongest argument suggests that henry was an impressive figure as king. This can b e inferred from all three sources. Source one implies that Henry is an impressive figure as king as he is superior to all of his guards as he beats them at archery, hitting â€Å"the mark in the middle†. We can also infer from source one that he has power over everyone else. He has enough time to practice archery; this means that he is employing people to do his jobs he would otherwise have to do. Source two also implies Henry was an impressive figure of a king as it tells us that Henry was physically impressive. â€Å"I also have a good calf to my leg†.The argument that Henry was an impressive figure as king is also supported by source three as Henry VIII’s portrait shows a physically impressive King with broad shoulders. We can also infer from source three that Henry VIII is very wealthy as he is wearing a lot of jewellery. Source two also implies that Henry was well educated as it shows Henry addressing the Venetian ambassador in French, â€Å"His majesty ad dressing me in French.† nery was HHhffAll three sources suggest that Henry was an impressive king as he demonstrates power both physically, economically and he has a good education.

Chapter 3 the Marketing Environment

GENERAL CONTENT: Multiple-Choice Questions 1. The most commercially influential demographic group in history is _____. a. Generation X b. baby boomers c. Generation Y d. seniors e. infants (Answer: b; p. 70; Easy) 1. All of the groups within a company are called the _____. a. culture b. diversity c. internal environment d. climate e. range (Answer: c; p. 66; Moderate) 2. Which of the following do suppliers not provide marketers within your firm? a. Resources to produce products and services. b. Insight into trends and competitors. c. Partners in creating and delivering customer value. . The funding for your paychecks. e. B and C (Answer: d; p. 67; Moderate)3. Which of these firms help companies to stock and move goods from their points of origin to their destination? a. Financial intermediaries. b. Physical distribution firms. c. Marketing service firms. d. Resellers. e. Modified rebuyers. (Answer: b; p. 67; Easy) 4. Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as _____. a. financial intermediaries b. physical distribution firms c. arketing service agencies d. resellers e. wholesalers (Answer: a; p. 67; Moderate) 5. Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. What do we call this market? a. Business. b. Reseller. c. Government. d. Consumer. e. Marketing intermediary. (Answer: d; p. 67; Easy) 6. What is the name of the market that buys goods and services for further processing or for use in the production process? a. Business. b. Reseller. c. Wholesale. d. Consumer. e. Retail. (Answer: a; p. 67; Easy) 7. Rachel Patino works for a wholesale company called Distributors Unlimited.She is responsible for buying and selling goods at a profit to small retailers. What is her market? a. Business. b. Reseller. c. Wholesale. d. Consumer. e. Ret ail. (Answer: b; p. 67; Moderate) 8. A company’s marketing environment includes various _____ that consists of any group that has an actual or potential interest in, or impact on, an organization’s ability to achieve its objectives. a. teams b. audiences c. markets d. publics e. intermediaries (Answer: d; p. 68; Moderate) 9. This type of public is a radio station that carries news, features, and editorial opinions about your area. What is it? a. Financial. b. Media. c. Citizen-action. . Local. e. Regional. (Answer: b; p. 68; Easy)10. A consumer organization, environmental group, or minority group have challenged your firm’s stand on a local issue. This is the _____ public. a. general b. local c. government d. citizen-action e. media (Answer: d; p. 68; Challenging) 11. Your marketing environment is currently researching the size, density, location, age, and occupations of your target market. What is this environment? a. Demographic. b. Psychographic. c. VALS. d. Geographic. e. Product use. (Answer: a; p. 69; Moderate) 12. Statisticians have projected the world’s population to reach _____ billion by the year 2030. . 6. 5 b. 6. 9 c. 7. 5 d. 7. 9 e. 8. 1 (Answer: e; p. 69; Easy) 13. The three largest age groups in America are the baby boomers, Generation X, and _____. a. seniors b. Generation Y c. teens d. toddlers e. infants (Answer: b; p. 70; Moderate) 14. You distribute coupons to every person in America. Sooner or later, you will reach all _____ million people in this country. a. 267 b. 277 c. 287 d. 296 e. 297 (Answer: d; p. 70; Easy)15. Research has shown that the most important demographic trend in the United States is the _____. a. changing age structure of the population b. mobility of people c. slowing birth rates d. ncrease in professional jobs e. aging population (Answer: a; p. 70; Moderate) 16. Some baby boomers are referred to as â€Å"DINKs. † What does this stand for? a. Dependable income, no-kids couple. b. Donâ €™t work, intelligent, no-kicks. c. Dual-income, no-kids couple. d. Doing it and not knowing. e. None of the above. (Answer: c; p. 70; Easy) 17. Baby boomers were born between the years 1946 and _____. a. 1954 b. 1960 c. 1964 d. 1970 e. 1980 (Answer: c; p. 70; Easy) 18. This demographic age group is approaching life with a new stability and reasonableness in the way they live, think, eat, and spend.They are _____. a. Generation X . Generation Y c. baby busters d. baby boomers e. teenagers (Answer: d; p. 71; Easy) 19. Which group includes urban professionals that likely prefer an apartment to a house in the suburbs? a. Generation X. b. Generation Y. c. Baby boomers. d. Baby busters. e. All of the above. (Answer: a; pp. 71–72; Easy) 20. This group shares new cultural concerns, cares about the environment, and responds favorably to socially responsible companies. Who are they? a. Generation X. b. Generation Y. c. Generation Z. d. Baby boomers. e. Teenagers. (Answer: a; p. 71 ; Challenging) 21. Who are the echo boomers? a. Generation X. b. Generation Y. c.Generation Z. d. Baby boomers. e. Baby busters. (Answer: b; p. 72; Moderate) 22. This group has created large kid and teen markets. Who are they? a. Generation X. b. Generation Y. c. Generation Z. d. Baby boomers. e. The Elderly. (Answer: b; p. 72; Easy) 23. Recently you read a marketing research report that mentioned _____ has (have) utter fluency and comfort with computer, digital, and Internet technology. a. Generation X b. Generation Y c. the elderly d. preschool children e. baby boomers (Answer: b; p. 72; Moderate) 24. Defining people by their birth date may be less effective than segmenting them by their _____ or _____. a. ncome; occupation b. lifestyle; occupation c. lifestyle; life stage d. occupation; life stage e. gender; sexual preference (Answer: c; p. 74; Challenging) 25. It is interesting to note that about _____ percent of American households contain married couples with children. a. 24 b . 28 c. 32 d. 34 e. 41 (Answer: d; p. 75; Moderate) 26. The three groups of baby boomers include leading, _____, and trailing. a. core b. general c. secondary d. central e. primary (Answer: a; p. 74; Moderate) 27. _____ households are now growing faster than _____ households. a. Traditional; nontraditional b. Large; traditional c. Nontraditional; smaller d.Nontraditional; traditional e. Male-dominant; female-dominant (Answer: d; p. 74; Moderate) 28. In 1950, women made up 30 percent of the workforce; now they make up _____. a. 35 percent b. 40 percent c. 43 percent d. 46 percent e. 60 percent (Answer: e; p. 74; Moderate) 29. Americans are very mobile. Over the past two decades, the U. S. population has shifted toward the _____ states. a. Midwest b. Western c. Sunbelt d. Southeastern e. New England (Answer: c; p. 75; Easy) 30. Within given regions, the population is moving from large cities to ______. a. farming communities b. rural areas c. foreign countries d. suburbs e. coastal to wns Answer: d; p. 75; Moderate) 31. Nearly 40 million Americans are working out of their homes with electronic conveniences. They are called the _____ market. a. telecommuters b. SOHO c. mobile d. work-at-home e. lazy (Answer: b; p. 75; Challenging) 32. Population shifts interest marketers because people in different regions _____ differently. a. eat b. think c. buy d. act e. all of the above (Answer: c; p. 75; Easy) 33. The Facts For You research firm has just released a report that one of these groups of workers has declined during the last 20 years. Which one is it? a. White collar. b. Blue collar. c. Service. d. Unemployed. e.Restaurant employees. (Answer: b; p. 76; Moderate) 34. Marketers need to know that almost everyone in this country is a native. Which country is it? a. China. b. Bolivia. c. Japan. d. Korea. e. The United States. (Answer: c; p. 76; Easy) 35. Because of increased _____, Americans will demand higher quality products, books, magazines, travel, personal compute rs, and Internet services. a. income b. family size c. education d. social class awareness e. none of the above (Answer: c; p. 76; Easy) 36. It is important for marketers to know that the _____ population growth is 12 times greater than the Caucasian growth rate. a. Hispanic b. minority . Asian d. African American e. Pacific Islander (Answer: b; p. 77; Challenging)37. Most large companies know they must now target specially designed _____ and _____ to ethnic groups in the United States. a. advertising; services b. services; promotions c. products; promotions d. services; labeling e. TV commercials; newspaper ads (Answer: c; p. 77; Moderate) 38. Which members of this group are more likely than the general population to have professional jobs, own a vacation home, own a notebook computer, and own individual stocks? a. Yuppies. b. Gays and lesbians. c. Baby boomers. d. Echo boomers. e. Environmentalists. (Answer: b; p. 7; Challenging) 39. This group of Americans totals 54 million. Who are they? a. Baby boomers. b. People born in American. c. People with disabilities. d. People with foreign-born parents. e. None of the above. (Answer: c; p. 78; Moderate) 40. The _____ environment consists of factors that affect consumer purchasing power and spending patterns. a. social-cultural b. political-legal c. technological d. economic e. natural (Answer: d; p. 79; Easy)41. Marketers would do well to take heed of the fact that this group is somewhat careful about its spending but can still afford the good life some of the time. Who are they? a. Lower class. . Lower-middle class. c. Middle class. d. Upper class. e. Lower-upper class. (Answer: c; pp. 78–79; Easy) 42. The group of expenses that use up most household income are _____. a. food, housing, retirement planning b. housing, insurance, taxes c. food, housing, transportation d. housing, taxes, transportation e. food, travel, electronics (Answer: c; p. 79; Moderate) 43. Ernst Engel’s laws generally have been supported by recent studies. He discovered that as family income rises, the percentage spent on _____ declines and the percentage spent on _____ remains about constant. a. food; clothing b. clothing; recreation/entertainment c. ood; transportation d. food; housing e. recreation/entertainment; retirement planning (Answer: d; p. 80; Challenging)44. One of the major concerns for marketers about the natural environment is the _____. a. number of protestors against misuse b. shortages of raw materials c. increases in recycling d. offshore oil exploration e. none of the above (Answer: b; p. 80; Easy) 45. The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the _____. a. raw material market b. natural environment c. endangered environment d. green movement e. factors of production (Answer: b; p. 0; Easy) 46. As a marketer of pesticides, you should be concerned about all of the following natural environment trends ment ioned in your text except _____. a. shortages of raw materials b. increased pollution c. increased government intervention d. government subsidies e. increased acid rain (Answer: d; p. 81; Challenging) 47. What movement has spawned the marketer’s awareness of environmentally sustainable strategies? a. EPA. b. Black market. c. Green movement. d. Deregulation. e. Green intervention. (Answer: c; p. 81; Moderate) 48. Which of the following represents the most dramatic force shaping a marketer’s destiny? a.Technological environment. b. Natural environment. c. Legal-political environment. d. Deregulation. e. Partnership marketing. (Answer: a; p. 81; Easy) 49. New technologies create new opportunities and new _____. a. products b. services c. markets d. means of financing purchases e. headaches (Answer: c; p. 82; Moderate) 50. Which country leads the world in research and development spending? a. England. b. Germany. c. Sweden. d. Japan. e. The United States. (Answer: e; p. 8 4; Moderate) 51. Marketers are aware of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.Not only are the baby boomers wealthier, which has likely influenced trends in the lake area, but the population is better educated that has allowed people to demand more from the market. (p. 70; Moderate) 162. Among some of the older patrons of The Landing was negative talk about Casey’s converting his business into a bar. What are two examples of social responsibility that Casey could embrace in an effort to offset that negativity? Casey could sponsor local ball teams, for example, or he could contribute to or help with the Witmer Lake Enhancement Committee. p. 85; Moderate) 163. What possible shifts in cultural values may once again impact Casey’s mission at The Landing? Casey will likely continue to track preferences of the baby boomers because this population group has been the primary driver of his business. As more baby boomers retire and age and choose to spend more time with grandchildren, life at the lake may again become a focal point in the baby boomers’ lives. (p. 87; Challenging) 164. What current characteristics of Casey’s business indicate that we have moved from a â€Å"me society† to a â€Å"we society†?The Landing is now merely surviving as a bar indicates that more people want to â€Å"be with others,† as the text indicates. (p. 88; Challenging) 165. What might allow Casey Brickly to now take a more proactive stance in responding to the marketing environment? Casey has owned The Landing for more than four decades; therefore, he may have a more innate sense of how to deal with his market. In addition, he understands who his primary customers have been; therefore, he could be able to better predict their preferences. (p. 90; Moderate)

Should Same Sex Marriages Be Legal - 1053 Words

Wedding union is both belief onlook and legitimate responsibility between two individuals, and in addition a definitive articulation of adoration. Then again, relational unions between same sex couples are not perceived by the government because of the Barrier of Marriage Act. Basically, their common right to be hitched is withheld from them. The Christian dominant part s impact in government approach and lawmaking is one of the first motivation behind why same-sex marriage has ceaselessly neglected to increase long haul acknowledgment in the United States (Michaels , 2004). Same-sex unions have go to the cutting edge of American legislative issues in the last couple of decades, yet history has demonstrated that it is a longstanding†¦show more content†¦Adversaries contend that same sex marriage not just encroaches on religious opportunity and that such unions are in inconsistency to the scriptural reason for marriage, yet will likewise have the impact of normalizing and empowering gay person conduct. In any case, numerous Christian pioneers have stood up in backing of same sex marriage, going so far as to express that it would just fortify marriage as an organization. Christian supporters likewise take note of that in generally regarded works of scriptural records the expression gay person is never utilized, avowing the cases that the term is really a mistranslation from the first content of the book of scriptures. They further confirm that since the first creators of the book of scriptures never utilize the term gay person, the book of scriptu res can t in this way disallow homosexuality and by extention, same-sex marriage. Moreover, The Congregation of Canada, numerous Quaker association, The Congregation of Christ, The Metropolitan Group Church and some Catholic scholars have transparently upheld and endorsed same-sex relational unions (Michaels , 2004). The lawful issues encompassing same-sex marriage in the United States are muddled by the country s government arrangement of government. Before 1996 and the death of the Protection of Marriage Act, the government lawfully perceived any marriage that was perceived by one of the States, regardless of the possibility that a few